Some of this information comes from an article appearing in the WSJ September 25, 2012. Toyota Motor Corp appears to be putting its full weight behind hybrids and perhaps placing a side-bet on the EV as well. Japan’s largest auto maker predicted it sales of hybrids world-wide will likely top one million this year and every year through 2015. Toyota’s most popular Hybrid, the PRIUS, is now offered in 5-different models.
While the rollout and forecast signal Toyota’s confidence in it hybrids, the company acknowledges cost must still be cut further to increase profitability and spur sales. “Profits from conventional (gas) powered cars are still higher, so we need to reduce hybrid costs more in order to promote diffusion”. Hybrids are becoming more main-stream in Japan. Toyota’s sales of gasoline-electric vehicles last year reached 310,000 or 26% of its total sales. But they remain a niche in other important markets, such as the U.S. Last year, Toyota sold 178,600 hybrid models in the U.S., just a fraction of the 1.64 million vehicles sold here in 2011.